MikseiMikkeli
We carried out a comprehensive content analysis for the website of Mikkeli’s development company Miksei Oy. The analysis was our assessment of their site’s usability and the functionality of its content. In the analysis we used service design methods to get a picture of whether the content met customers’ needs and in which respects the content should be developed.
Our content analysis also took a stand on whether the content meets accessibility requirements.
Client
Mikkelin kehitysyhtiö Miksei Oy
What we did
Kompassi content audit
Methods
Workshops, Interviews, Surveys,
Accessibility audit
Kick-off
We set shared goals with the client and formed a picture of the content of the mikseimikkeli.fi site.
In the kick-off phase we familiarised ourselves with the site’s content and, among other things, the existing data: what does analytics tell us about the content of the service? We also found out, among other things, which content is used most, and opened a survey to collect customer feedback.
Discovery
We went through the purpose of the website and examined the content from the perspective of different customer target groups.
Interviews: Evaluation of the content together with the client. For example, what content challenges have the client’s experts identified in the current service? Which content works well? Which does not?
Customer survey: A feedback survey for site visitors.
Workshops: Customer target groups, user stories and content paths.
Analysis and final report
We produced for the mikseimikkeli.fi site an analysis that went through the site’s current state and areas for development. The information was compiled into a final report, which was gone through together with the client.
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