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Visit Rovaniemi

Visit Rovaniemi (Rovaniemen Matkailu ja Markkinointi Oy) is the tourism marketing company of the Rovaniemi region. Visit Rovaniemi’s tasks include regional, image and event marketing of tourism, media and PR services, and tourist information.

⁠Client

Rovaniemen Matkailu ja Markkinointi Oy

⁠What we did

User interface design
Website development and maintenance

⁠Technologies

Adobe Xd, WordPress, Bokun

visitrovaniemi.fi

Visit Rovaniemi -sivuston kuvakollaasi, jossa ihmisiä huskykoirien kanssa, nainen ja lapsi silittämässä poroa sekä revontulet järven yllä.

⁠A customer-oriented site built with the latest technologies

We carried out a website renewal for Visit Rovaniemi that improved the site’s usability and made content easier to find for both B2C and B2B customers. The starting points of the extensive renewal were an update of the visual identity, a clearer structure and conceptualisation, especially with regard to the visibility of companies and the findability of services. We carried out the site’s user interface design as well as its technical implementation and maintenance.

⁠A better user experience for everyone

From the very beginning, the goal of the Visit Rovaniemi site renewal was to make the site accessible so that as wide a range of people as possible could use it smoothly. Accessibility was taken into account in the design solutions and discussed between the designer and the accessibility expert. The implementation team already had good experience in producing accessible services. Individual implementations were examined and fixed together while they were still being worked on, and the entire website was checked at the end with a comprehensive review. Because the content of the service plays an important role, a training session on producing accessible content was held for the content producers before the content was moved to the new service. The result is a clear and good-looking service that is a pleasure to use on all kinds of devices.

Kaksi älypuhelinta, joiden näytöillä Visit Rovaniemin mobiilisivuston tapahtumat ja aktiviteetit.
Kannettava tietokone ja älypuhelin, joiden näytöillä Visit Rovaniemi -matkailusivusto punaisella teemalla.

⁠Smooth collaboration

The new website was built with WordPress. The site’s content can be edited by the client, and entering content is easier than before from the client’s point of view. The site’s user experience was developed with new functionalities, such as Bokun and Datahub integrations and a filtering search function.

The project was carried out in close cooperation with the client, ensuring smooth and consistent collaboration. Hutcode’s side has included designers, developers and accessibility experts. The website renewal has received good feedback, and development continues after the launch according to the client’s needs.

visitrovaniemi.fi

⁠Ready to go?

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