We built a modern online service for Number 1 Tour, a travel company operating in Lapland, centred on experiences, activities and the ease of booking them. The goal of the site is to make the traveller’s purchase journey as smooth as possible, from exploring experiences to choosing an activity and making a booking.

In a travel industry online service, user experience and findability are especially important. The site is designed to serve a traveller who may be exploring experiences already while planning the trip, or looking for things to do only once at the destination. A clear content structure, an eye-catching visual implementation and a smooth booking path support both the sale of experiences and the traveller’s purchase decision.

For the online service we built a Bókun booking calendar customised to the company’s needs, whose deployment has been made as easy as possible for the content editor. The booking calendar is added to a page as a ready-made content block, and the content editor only needs to enter the identifier, or ID, of the product in Bókun. After that, the booking calendar activates on the page automatically. No separate scripts or technical expertise are needed, so adding new activities and bringing bookings into the site is quick and effortless for the client.

The site works smoothly on displays and devices of different sizes, so travellers can explore experiences and make bookings exactly where they happen to be. The services are easy to reach from the home sofa and the office as well as from the Lapland wilderness in the middle of a trek. The responsive implementation ensures that the content and the booking experience work equally naturally on all devices.